Why #FollowFriday Works

FollowFriday is successful because of three main factors:

1. It’s easy. It takes little effort to send a tweet, something people do dozens of times a day.

2. It’s participatory. You don’t need to be part of the “Twitterati” to participate. You can suggest one person or 100 people. You can get endorsements from one person or a hundred people.

3. It’s karmic and it feels good. It’s a great feeling to simply say, “I think this person is great. You should follow them.”

Another great quote from the article:
“FollowFriday: The Trend That Kept Trending”

Great points above. You may also notice that a significant reason for its success is the alliteration in “FollowFriday”, which makes it roll of the tongue. Rhythm, rhyme, and “speakability” (= intuitive/unconscious pleasure in saying a word or phrase) are strong predictors of viral success.

Ignore this lesson at your own peril… this success is not as accidental as it may appear at first.