The classic example is that of a hired employee.  As an employer, you can easily buy someone’s time for a flat rate.  But only if you are an effective manager can you direct their attention to activities that produce value for you and your clients.  If you are ineffective, you are paying for their time, but their attention may be mostly wasted.

Very successful people are ones who can leverage the attention of thousands of employees and clients to contribute tremendous value to their company, and subsequently give value back in the form of wages for employees and useful products for clients.

But your own attention is the only attention you have direct control over, so focus on that first.  I will explore the idea of cultivating the attention of others in a future post.  Remember, attention is more valuable than time, and time is more valuable than money.

In this overall well argued post, I found one minor kink in the considerations about uncontrolled thoughts in some sense being the enemy (not excerpted above): “Thoughts are particularly dangerous attention thieves because all thoughts claim to be important…”.

I would caution that looking upon one’s thoughts as the enemy may be taking it a little too far. It is ultimately about the amount of guidance that our conscious minds can provide our unconscious minds by way of intention setting, asf.

Looking overly negatively upon your thoughts, most of which arise spontaneously within your unconscious based on all of your prior experience, conditioning, programming, whatever you want to call it, is a form of “badgering” yourself.

And that badgering is quite often unhelpful in the larger scheme of things: You NEED the cooperation of your unconscious mind, so just focus on what you want, don’t install additional hang-ups/guilt/etc. over what you don’t want (i.e. the seemingly unproductive trains of thought).

In a sense, you really have no idea about everythting your unconscious mind needs to make happen to have you function from day-to-day, and why certain thoughts needed to come up, asf. The unconscious mind does not follow a straight-line, rational, formal logic like the conscious mind can, it does however have a kind of logic all of its own.

It is counterproductive (not to mention futile) to try and impose the logic of the conscious mind onto the unconscious mind. Only cooperation between the two, with the rational conscious mind acknowledging, understanding, and adjusting for the logic of the unconscious mind, will ultimately succeed.

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